At Trustpilot, my work on the marketing product team was unlike any other project I had worked on before. Rather than building a platform, I focused on reimagining the tools that shaped how the world experienced Trustpilot, beyond the site itself.
Among other marketing tools, I designed Trustpilot’s flagship widgets, the ratings and reviews embedded across thousands of websites, emails and marketing materials.
These widgets serve as the front door to Trustpilot’s brand, helping businesses build credibility and trust with their audiences.
By modernizing their design and improving usability, we boosted engagement across customer channels and helped businesses build stronger connections with their audiences.